Verre Hygienics
Verre focuses on producing waste-free hygiene and beauty products. My group and I created the brand story with the beauty industry’s excessive plastic waste in mind. Modern packaging contributes to hundreds of tons of waste as well as deforestation across the world. Additionally, products are filled with chemicals that can be damaging to our health.
Verre’s mission is to change the impact that our beauty products have on the planet. We are reinventing the way consumers shop for products by packaging lotions, shampoos, makeup, and other daily products in glass jars that are refillable. We want customers to bring their Verre jars back to us to refill or exchange their products.
Verre focuses on saving waste as well as providing clean products to our customers. By giving customers the flexibility to fill the jars themselves, they can use products at their own pace and buy as much or as little product as they want. First-time customers pay for the jar and the product, but when they bring back jars we only charge for the product. When a customer wants a different sized jar, we can discount the new jar for the exchange of their old one. We also offer the service of recycling unwanted jars for free. For products such as the soap bar, that do not come in glass jars, we offer dissolvable packaging.
Logo Design
Verre focuses on being transparent to our consumers. We, at Verre, wanted to be able to communicate this idea to the customers with one of the very first things they come in contact with: the logo. Our logo displays a window that in itself represents our transparency in the products and the company. A glass-like window with a “V” inside of it represents just how clean and real our products are. We sell products in glass jars to communicate that we are open, honest, and transparent.
Color Palette
Illustration Patterns
Typography
Body Butters
A staple at Verre, our body butter comes in multiple scents and is sold in our classic glass jar. For each scent, I drew a unique illustration that is displayed on the sides of the labels.
Soap Bars
One of our core values is being an eco-friendly company. The soap bars that are offered at Verre come in multiple scents and are sold in dissolvable packaging in order to create less waste.
